During the big game, everyone loves to think they could make a better call than the refs, the coaches, or even the players. It’s called “couch commentary”.

For Super Bowl LIX, we decided to champion Couch Potato Comment Taters by doing a complete takeover of the Ore-Ida IG and X pages and live posting hot takes and memes throughout the entire game.

For $0 we had 2.3 million impressions and an engagement rate of 6.5%.

Copywriters: Adam Vanderkolff, Suzie Teddi-Charles

Content Creators: Samuel Bird, Fiona Lam

Art Director: Katie Nugent-Bowman

Creative Director: Damon Crate