The bowl
When Season 3 of The Bear was coming out it was all anyone could talk about. We took this opportunity to remind people of the beauty in the simplicity of KD.
Copywriter: Adam Vanderkolff
Content Creator: Samuel Bird
Creative Director: Damon Crate
Couch Napkin
Gen-Z use their couch like a dinner table and furniture is expensive. To help them, we made a couch protector to make sure they would never have to fear stains again.
Copywriter: Adam Vanderkolff
Content Creator: Tamia Whittaker
Creative Director: Damon Crate
KD Battleford
Battleford, SK were planning on using KD boxes to set the record for most food items toppled in a domino. They began raising KD for their food bank. We decided to double their goal and even sent them a really cool giant box to celebrate their achievement.
Copywriter: Adam Vanderkolff
Content Creator: Deanne Wint
Creative Director: Damon Crate
Macklebox
The only thing dads love more than tools and fishing equipment is spending time with their families. So, we surprised some lucky dads with the Macklebox. A kit equipped with everything you need to make a pot of KD to share wherever you are.
Copywriter: Adam Vanderkolff
Content Creator: Deanne Wint
Creative Director: Damon Crate
The Mac Track
To help remind students to eat dinner during exam season we made an original soothing Spotify track that lasts 7 minutes, the same amount of time it takes to make KD.
There I am on the cover! I even did the VO on the track itself.
Copywriter: Adam Vanderkolff
Creative Director: Damon Crate
The KD Lovers Pack
You and your loved one share a lot of things. Mac & cheese shouldn’t have to be one of them. We created the KD Lovers Pack, which holds two boxes and opens like a Valentine’s card, and gave them away to mac loving couples.
Copywriter: Adam Vanderkolff
Content Creator: Connor Cicci
Creative Director: Damon Crate
Home Alone?
When you’re a kid, being home alone can be scary. When you’re a bigger kid, it’s awesome. We recreated this scene from the iconic Christmas flick with an older Kevin (me).
Copywriter: Adam Vanderkolff
Content Creator: Tamia Whittaker
Creative Director: Damon Crate