To launch Kraft Mac & Cheese’s new flavors, we used a classic improvisation tool, “yes and”, to tell our audience that with new flavors comes a whole new world of cooking possibilities.
The ‘mac & cheese &’ campaign is going to be a mainstay for future flavor launches.
CW: Adam Vanderkolff, Suzie Teddi-Charles
AD: Katie Nugent-Bowman
CD: Damon Crate
Also, here’s me exhibiting horrible posture while making sure every noodle is placed properly.
