Novig and Sydney Sweeney made headlines with their ad campaign, "Just Sports". In the ads, Sweeney is posed nude with various sports equipment and repeats the phrase "it's just sports". Women have had to fight for decades to be taken seriously in sport. It's never been "just sports" for them.

We wanted to give female athletes a tool to take back the conversation, so we took the audio from the spot and replaced the footage with real historic moments of women in sports.