Twitch streamers broadcast for hours, often neglecting hydration. This leads to low energy streams, and disengaged audiences. mio adds energy to water making it the perfect fuel for long streaming sessions. But how could we get streamers and gamers to hear us on a platform that notoriously hates ads? By hijacking native Twitch behaviours we flooded streams with high energy the moment streamers drank water, turning their streams into our ads.

Copywriter: Adam Vanderkolff

Art Director/Designer: Daniel Corrigan

Creative Director: Damon Crate