When BYU basketball star Richie Saunders revealed his great-grandfather invented both Ore-Ida and the tater tot, we didn’t miss a beat.
Within 48 hours, we locked in an NIL deal and dubbed him 'Heir Richie'. Just in time for March Madness, we created a 'tot clock' where fans could cash in on free tots every time BYU snagged a win.
CW: Adam Vanderkolff, Loraya Hrynkiw
AD: Amber Osmand
CC: Sam Bird
CD: Damon Crate
