SUPPER🥣

Tens of millions of people tweet about the Super Bowl each year. Every now and then someone misspells it as ‘Supper Bowl’. For Super Bowl LIX, we decided to celebrate the Supper Bowl and thank all of those misspellers for celebrating with us.

We posted all game long on X and IG and chatted with #supper🥣 fans.

We got around 15 million impressions just by tapping into the conversation.

Copywriters: Adam Vanderkolff, Loraya Hrynkiw

Content Creator: Fiona Lam

Art Director: Amber Osmand

Creative Director: Damon Crate