Cheesehead fans call tight end Tucker Kraft “YAC and cheese,” so we’re ran a play with him just in time for fantasy football season.

Draft Kraft, Get Kraft. All fans had to do was draft Tucker to their fantasy team to score a free box of Kraft Mac & Cheese. Even better, a few lucky fans received limited-edition prizes worth over 25k.

The campaign received 218m+ media impressions and 500k+ organic social impressions. 6,500 boxes of Kraft Mac & Cheese were redeemed and Tuckers average draft position soared.

More to come…

CW: Adam Vanderkolff, Emily Atkins

AD: Max Franklin

CC: Fiona Lam

CD: Damon Crate